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Director Marketing Strategy

at H&R Block

Posted: 5/27/2019
Job Reference #: 2851885

Job Description

Director Marketing Strategy

Job Description

Are you ready to lead the development of our long-term and short-term strategic go-to-market plans and oversee effective execution and optimization of these plans. The Director of Marketing Strategy will work closely with internal & external stakeholders, marketing and product teams, facilitate collaboration to create and deliver growth plans that highlight the unique value propositions of H&R Block to set us apart from competitors and deliver growth and brand recognition objectives across various channels.
Core Responsibilities:
  • Set specific and measurable marketing goals
  • Design and implement marketing strategies aligned with business objectives
  • Forecast market trends and analyze sales and marketing metrics
  • Research market to identify new opportunities
  • Generate innovative ideas to promote our brand, products and services
  • Ensure brand consistency across all marketing channels
  • Partner closely with brand strategy, creative and channel counterparts and business leaders to ensure the execution of the season is aligned with brand value propositions, consumer needs and will have the impact required to achieve business expectations.
  • Be an evangelist for the go-to-market plan throughout the enterprise and devise strategies and tactics to help our workforce embrace our target consumer 
Desired Skills/Capabilities:
  • 10+ years of marketing strategy or marketing consulting experience
  • Experience and success in consumer-led strategic thinking
  • Ability to derive insights that drive action, from large data sets and qualitative findings
  • Cross-functional agility and experience activating change in an organization by advocating with data, drive and passion across diverse teams
  • Highly effective people leader and collaborative colleague in a fast-paced working environment
  • Evidence of thinking independently, objectively and divergently
  • Demonstrated leadership with strong presentation skills and ability to influence a wide range of audiences
  • Demonstrated experience and knowledge of schedules, tight deadlines, and competitive demands
  • Ability to work with external vendors
  • Bachelor’s degree in related field or the equivalent through a combination of education and work experience
  • MBA or Master’s Degree preferred

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One H&R Block Way

Kansas City